When To Run A Google Display Network Campaign
Did you know that digital marketing display is expected to grow at a 15.5% CAGR, whereas search is expected to grow by only 12.2%? Keeping this in mind, Google Display Network is the go-to campaign for all businesses right now.
Google Display Network (GDN) is used by millions of businesses around the world to serve visually engaging ads. But the real question is:
“When exactly to run a Google Display Network campaign?”
Well, in my opinion, the number one reason why people choose Google Display Network is to promote their brand. As a business, your marketing objectives will determine whether or not GDN is a better option for you than search advertisements.
GDN should be used for cost-effective brand recognition campaigns. When you aim for the highest possible reach with the lowest budget, GDN is the right solution.
By using GDN, you avoid bidding competition for expensive keyword bids and have a better chance of reaching people who are actively looking for your goods and services. You receive a lot more impressions and a significantly cheaper cost-per-click, even though the audience’s intent is not as strong.
Targeting Methods for GDN
Contrary to search engines, you have more options to target your audience when using Google’s Display Network. You are not constrained to the Google results page since you may target more than simply keywords.
Alternatively, you may target websites using custom intent keywords, in-market segmentation, and audience affinities using GDN.
There are two methods you may target in the GDN.
Demographics, Interests, and Behavioral
You may use the targeting feature to approach potential customers who may not be familiar with your brand, website, goods, or services. This includes demographic, geographic, psychological, and behavioral targeting.
Remarketing
You may target individuals who have interacted with your website in the past via remarketing. Using the audiences you discover in Google Analytics for your website is possible with option number two.
The process of creating a Google Analytics website audience is really simple if you don’t already have one; just create one for each action a user takes.
Since targeting consumers who are already familiar with one’s brand generates leads and sales at the lowest possible cost, some organizations would rather concentrate only on remarketing.
This is fairly useful if you have a lengthy sales process.
Visually Appealing Ads
Using the Google Display Network, you are not limited to the text ads in the search pages of Google.
You can create ads that are enticing to the eyes. Your customers are supposed to see your products in their full glory!
For GDN campaigns, there are two primary ad types: responsive advertisements and standard image ads.
There are several forms available for standard picture advertising, such as square, rectangle, skyscraper, and banner.
Conversely, responsive advertisements provide a range of text and picture choices that change in format based on the location of the advertisement.
Pro-Tip: It might be difficult to determine which display advertising will be most effective for your campaign if you’re short on time, money, or creative resources. You might also not want to take the chance of time-testing several options.
If this is the case, it’s crucial to remember that research indicates that compared to other ad formats, 300 x 250 and 728 x 90 acquire more impressions. Large rectangles and half-page advertising also provide better click-through rates (CTRs) than other ad styles. Try out the leaderboards and rectangle forms if you’re not sure where to start!
Frequently Asked Questions
What is Display Network Google Ads?
GDN is Google’s system for showing ads across 2 million websites including Google’s properties, apps, and 3rd party websites based on the user demographics and interests. The Google Display Network allows both text and banner ads to be shown in predetermined spaces across partner websites. Google shares the income of these ads with the website owners.
What is a display campaign on Google?
GDN Display campaigns are a type of campaign that allows for a combination of text, images, and videos to be displayed across multiple Google properties (such as YouTube), apps, and 3rd party websites.
What is the difference between Google display network and Google display ads?
Google Display Network is a collection of websites where Google displays the advertisements. Display ads are the campaign type you can choose to use for your ads to show in the Google Display network.
Is Google Ads Display Network worth it?
Yes, if you are looking for a cost-effective solution to reach the most amount of people for the lowest cost, the Google Display Network is a great way to do it. It’s better for brand awareness and remarketing ads over other goals though.
Are display ads still effective?
Yes, they are incredibly effective in reminding people of your business and getting them back to the buying journey, or reaching a vast amount of eyeballs with the lowest budget.
