5 Risks Associated With Hiring A Wrong SEO Agency
In today’s economic climate, it is obvious that SEO holds great potential for any business, which is why you are looking for a reputable SEO firm.
It is imperative that you select the right SEO agency in order to reap the benefits of their services and gain the desired returns from the investments you make.
It is unfortunate that many businesses have no clue what search engine optimization is, putting them at risk of being ripped off by unethical agencies.
As a result, if you are committed to being ranked on the first page of the Google search results, you have to be very diligent about finding the right SEO agency.
Having an understanding of the risks associated with hiring the wrong SEO agency can go a long way toward assisting you in finding the right SEO firm to boost your business. Let’s explore those risks in detail.
Risk #1 – You’ll Spend More For Less
Business owners face a number of risks when it comes to bad SEO agencies: one of the biggest is that they take every penny away from businesses in exchange for peanuts.
Those unreliable SEO companies are unlikely to go the extra mile to deliver you the results you want.
This can leave you feeling as if you have just squandered your money and time on something that did not meet your needs. Such an experience is quite disappointing.
Spending hundreds of dollars on SEO campaigns and not generating any additional traffic or sales is the worst thing you can do. Thus, it is important for every type of business to choose the right SEO agency.
Rather than choosing the first company you come across, it would be wise to research how long they have been in business, their success rates, and the amount of time and effort they plan to devote to your needs.
The fact that you would be able to avoid those frustrating risks in the first place would make it worthwhile to spend more to get a reliable company to assist you.
Risk #2 – You Won’t Get Updates When It Matters
A good SEO agency will ensure that you are actively involved in every aspect of optimizing your growing business. It is in their best interests to inform you about the various steps they take and the various strategies they employ to help you succeed.
Unfortunately, an unreliable SEO firm won’t bother getting in touch with you or providing you with regular updates regarding the work they perform, due to their lack of interest in staying in touch with you at all times.
If you are not receiving any updates from the SEO agency you are working with during this time period, you will feel as if nothing is happening.
That shouldn’t be your experience with the services you pay for that are intended to increase your business and gain even more exposure.
Risk #3 – No Site Ranking Over Time
Choosing the wrong agency means that your website is unlikely to rank well enough for you to see a huge spike in traffic. There may be promises made by the staff of the agency regarding results occurring within a few weeks or months, however, these promises may never come to fruition.
If you experience an agency that constantly promises to deliver on those promises, but fails to deliver, you are putting your business at risk.
If you see no signs of improvement after several months of hiring this SEO agency, you may want to consider looking for another SEO agency, as they may not be meeting your business’s needs to the fullest.
Risk #4 – You risk being penalized by Google
For those of you who don’t know, if you choose the wrong SEO company to work with, it’s possible that you’ll end up getting penalized by Google because of their shady SEO strategies and practices that aim to gain an edge over their competitors.
Initially, the issue may seem inconsequential, but once Google finds out, you may get penalized. Getting penalized will mean that your site will not appear on Google’s first pages, leading to an overall decline in traffic rather than a noticeable uptick.
Google may penalize you for other reasons as well, so what else can you do? In cases such as when your content has been plagiarized along with excessive keyword stuffing, without adding any value to the reader, you might receive a penalty.
Another factor that puts a website in danger of getting penalized by Google is buying links from other websites. You can be flagged as spam if your content has too many links.
In other words, when you hire an SEO agency, you expect them to follow a proven process rather than using black hat techniques that can lead to disastrous results.
Risk #5 – You Will End Up Harming Your Business’s Online Image
An SEO agency that’s willing to do anything to rank you in Google SERPs will end up harming your business’s online image. The scheme will be based on bad link building techniques and black hat techniques which will severely damage your site’s rankings.
And eventually, your business will vanish for Google SERPs.
By using the services of a cheap SEO company, you can expect to end up with poor, boring, and inadequate content.
Last but not least, we believe that hiring the wrong SEO agency is a huge business risk. It has happened numerous times in the past for companies such as yours to employ cheap search engine optimization firms or professionals in an attempt to save money only to end up getting nothing but disappointment.
