How We Generated an Additional $800k in Revenue for a Well-Known UK Dating Brand from Organic Traffic.

An example of our search engine optimization efforts is a case study from the dating sector illustrating how organic search traffic has been generated from our SEO services. 

We consider this one the most challenging of the projects we’ve undertaken because visibility and access to this sector are generally minimal. 

Despite these limitations, our efforts led to an increase in organic traffic for the company concerned. 

The purpose of this case study is to provide you with an insight into just how effective digital marketing strategies can be in driving your business forward when used effectively.  

An Overview Of The Dating Company That We Have Worked With

Founded in 2004, the Dating Company we worked with is one of the most reputable companies that offer dating services for the past 20+ years, both online as well as offline, under the same brand name with no plans of stopping. 

The company is committed to expanding into new global markets following a revamp of its whole platform. It is common for companies in this industry to make business decisions based on their instincts and gut feelings. 

As a result, when their conversion rate dropped, they weren’t able to determine the reason behind the drop or what to do about it.

This was one of the situations where our company stepped in and offered solutions to overcome the problem.

Impediments to success 

We’re in the middle of an dating industry boom. 

Our goal was to position this brand as the most credible voice in the dating industry by acquiring links from authoritative publications for better Google rankings, making them an authoritative source. 

Having to deal with Google Penalties has been a challenge. 

• There was a time when the company believed that there was no way to increase organic search traffic due to the Google Penalty.
• According to them, Google penalized them for violating guidelines regarding expertise, authoritativeness, and trustworthiness (EAT).

As an example, let’s look at the Google penalty – this is one of the main concerns for businesses that work with SEO agencies to accomplish their marketing goals. 

However, the second issue that arises after Google penalizes a website for violating EAT guidelines is a particularly complex process that requires a particular level of expertise to overcome the problem and turn it around.  

It is often the case that when a business suffers a penalty, there is little chance it will be able to recover any traffic lost due to the penalty. There was a need to enhance the online presence of the company, which included developing a solid ongoing content strategy, together with strategies to combat the factors hampering organic search engine rankings.

Solution

To meet the goals of our client, our team developed a comprehensive SEO plan consisting of keyword research; a restructure of the website, an analysis of competitors, and advertising strategies to meet their objectives, among other things. 

Our efforts in conducting a thorough review of the existing pages, as well as creating new ones, have proved to be very beneficial. 

Moreover, our team’s “growth-centric” approach not only recovered what was lost; it drove a greater amount of traffic, resulting in an increase in organic search revenue by more than $500,000 by the end of the year, which we were able to track using the AST tool.  

The number of keywords ranked on our site during the past twelve months has increased by 150%, thanks to the increased traffic we have regularly received to the website.

 

After that, we saw a significant increase in impressions and clicks, with several pages securing top rankings against useful or relevant keywords. 

Our experts played a major role in building highly relevant backlinks. Those backlinks improved the domain authority of the website and increased traffic referrals.

Result

With just 6 months under our belt, the dating company we worked with saw a huge increase in traffic and sales. 

We were delighted to see this campaign gain traction fast, including keywords appearing on the first page of Google with highly competitive keywords. It is estimated that some of these keywords receive a monthly search volume of around 50K.